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About me
Passionate about UX, UI Design and building products that deliver functional complexity in simple and manageable steps whilst being appropriate for core audiences / personas. Currently leading UX, UI and visual design team at VisionDirect running multiple high profile design projects aimed to increase conversion and customer loyalty. Solid experience in UI, UX across all platforms, native apps, e-commerce products and complex solution design.
Specialised in building UX & UI teams from ground up and educating wider business around value that UX and CRO brings to the table to help businesses grow, speaker at several UX and Design focused events.